Sustainable Business Administration – Digital Business/Human Resources Management/Business Psychology



Bachelor of Arts

Study Type
First Cycle Programmes

Start of studies
The programme begins each winter semester.
Applicants with foreign certificates please apply till 15 August via uni-assist e.V..

Standard period of study
The standard period of study is 7 semesters.

Admission restriction
No restricted admission

Please note
The language of instruction is German.

Programme objectives

Our students acquire both a solid grounding and more extensive field expertise in Business Administration. They become equipped to work scientifically and think analytically. Thanks to their training in analytical skills our graduates are in a position to recognise problems in the work situation at an early stage, relate these to a conceptual framework and, applying business administration instruments developed on scientific principles, analyse them and recommend appropriate courses of action. Our students thus become adept at responding confidently to the ever-changing problems of professional life and resolving these with scientific methods.

Degree course content

Contents of semesters 1
Management: Theory & Practice
Project & Process Management
Fundamentals of Economics: General Business Administration & General Economics
Business Ethics & Sustainability
Business Mathematics
Soft Skills
Business English I
Content of semester 2
Introduction to Marketing
Introduction to Human Resource Management & Organization
Financial Accounting
Investment & Financing
Business & Economic Statistics
Academic Skills & Internship Preparation
Business English I
Contents of semesters 3

Serious Games/Use Cases/Project
Start-up & Entrepreneurship
Managerial Accounting
Applied Microeconomics
Business Informatics & Information Management
Methodical Skills & Internship Preparation
Business English III

Content of semester 4
Practical Phase / Internship 1
Content of semester 5

Specialization I:

  • Digital Business I
  • Social Management I
  • Human Resource Management & Organizations I
Marketing Management
Business Taxation
Quality Management & Controlling
Production & Supply Chain Management
Reflection: Business & Society: Reflection of Praxis Phase/ Internship I, Engagement Volunteering & Lecture Series
Content of semester 6

Specialization II:

  • Digital Business II
  • Social Management II
  • Human Resource Management & Organizations II

Labor & Social Law
Applied Macroeconomics & Economic Policy
Strategic Management
Interdisciplinary Module & Reflection

Content of semester 7
Internship 2
Bachelor Thesis with Colloquium & Academic Refresher

Admission requirements

A higher education entrance qualification is a general prerequisite for admittance to the programme of study. International applicants must provide proof of educational qualifications that permit study in Germany (school-leaving certificate, certificate of university attendance).

The DAAD database on admission requirements allows international students to check whether they meet the requirements for the degree programme of their choice in Germany.

The language of instruction is German. Foreign applicants must prove they have adequate knowledge of German. Evidence of the necessary German language skills can be provided in the form of:

  • Goethe Certificate C1
  • DSD II
  • DSH I
  • TestDaF (minimun level3 in the examination modules)
  • TELC Deutsch C1 Hochschule
  • ÖSD C1

In addition, applicants need a proof of English skills (minimum level B1).

Applicants who are unable to fulfil the specified admission requirements may contact a preparatory college (‘Studienkolleg’). These specifically prepare foreign applicants for a course of study in Germany. Magdeburg-Stendal University of Applied Sciences does not have its own preparatory college. The state-run preparatory college responsible for our institution is located at Anhalt University of Applied Sciences in Köthen.

An overview of all preparatory colleges in Germany can be found here.

In Magdeburg you can find a private preparatory college: Europäisches Studienkolleg der Wirtschaft (ESKW)


When should you apply and what should your application include? Learn more about our application procedures and deadlines.

further information

Contact person

Study Advisor
Lisette Kammrad

Tel.: + 49 (0) 391 886 4274
Fax: + 49 (0) 391 886 46 18

Visitor's address: House 2, Room 0.07.1, Breitscheidstraße 2, 39114 Magdeburg

Information about accommodation, visa, financial support etc.

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